Exchange Network
LIGHT NIGHT: CONNECTING COMMUNITIES
Light Night is also designed as a partnership between business and city centres. The Light Night business partnership represents a new way for business to work with local authorities and Partnerships. The aim is to give business a platform to prove how innovative and imaginative they can be. Light Night literally gives business the room within a city centre to control a space and produce marketing that breaks the boundaries of traditional communication and re focuses the brand on the consumer.
The Light Night Exchange Network
A Light Night network for the founding members has been meeting for the past year and was established following a study tour to Como, Italy in 2007. It has now been decided to formalise the group, invite other locations to join and provide a service to locations wishing to hold a Light night.
BENEFITS OF Joining the Network
1. Light Night website
The website has the following features:
- Dedicated webpage for each Light Event/Location
- Calendar of Events
- Members intranet with Bulletin Board
- Directory of participants: artists, installations light engineers, event organisers etc.
- Online photo library
- Knowledge Bank containing case studies, reports, sample funding applications and more.
2. Networking
The Founding Members of the Light Night group continue to meet. Those locations that are undertaking a Light Night event will be welcome to join the group at its regular meetings.
3. Training and Events
Invitations to training and events, such as Light Night briefings, will be prioritised for members. A training programme is being investigated.
4. Funding and Sponsorship Income
A comprehensive package sponsorship opportunities has been worked up in association with Smart City Dressing. These are detailed below, and have the potential to generate a substantial income for locations. We will work with you to maximise income for your location.
5. One-to-One Support
The ATCM will appoint an officer to work with Light Night members to provide answers to queries wherever possible and act as a liaison point between members in order to share best practice and facilitate learning.
6. News Updates
A regular newsletter will be produced to bring together news and opportunities of interest to members.
Five principles
To become a Light Night location you must agree to observe 5 key principles:
- Light Night is a cultural event, open to all with no admission charge
- It favours community engagement in all its forms; arts, sports, music, social and voluntary groups and performances
- Light Night uses public spaces in all their aspects
- Light Night is an opportunity for promoting local opportunity and activity
- Light Night encourages inter-exchange between towns & cities