LIGHT NIGHT: CSR & Sponsorship Opportunities
Friday 19th December 2008
Light Night: Connecting Communities
The ATCM is supporting Light Night, an ambitious national project to engage tens of thousands of people in supporting and delivering cultural experiences in their town and city centres. We are looking to work with community organisations, individuals and businesses in changing the image and experience of town and city centres at night. You will find CSR & Sponsorship opportunities detailed at the foot of this email.
Based on the now well-established concept in many other European countries, the idea first started in Paris in 2002 as a cultural project aimed at the homeless, we are looking for each city to hold an annual evening and night-time festival that re-energises the city centre, changes community perceptions of their centre at night, and re-introduces cultural and community activities to the streets and spaces within the centre.
Six major UK cities are seeking your support to hold a Light Night in 2009. Please read the brief below and get in touch if you would like to discuss options open to your business. Do please pass this on to colleagues or other businesses that you deal with who may be interested.
Note: Briefings will take place prior to the Liverpool and Nottingham Light Nights. For more information see Liverpool or Nottingham. If you would like an invitation please contact http://www.lightnight.co.uk/%22http://www.lightnight.co.uk/%22mailto:danielle.guilford@atcm.org/%22/%22.
Kind regards
Simon Quin MIPM
Chief Executive ATCM & Director IPM
1 Queen Anne's Gate
Westminster
London
SW1H 9BT
T: +44 (0)20 7227 3463
M: +44 (0)7958 915120
LIGHT NIGHT: THE IDEAL MARKETING PLATFORM FOR BUSINESS.
Light Night represents everything that is good about a city.
Light Night attracts a unique cross section of visitors to the city centre.
Light Night offers the flexibility for brands to engage with consumers in a creative environment.
For brand activation in city centres brands need space, time, people and a conducive environment. Light Night offers of all of these.
Space - The event takes place across the city centre allowing brands to choose their own space whether alongside an existing event or in the busy thoroughfares between events.
Time - Unlike staged events Light Night is not attracting people to one site but encourages people to explore the city centre of a longer period. This gives them plenty of time to experience and discover more about your brand.
People - Light Night attracts at least 40,000 people to a city centre. More importantly the cross section of visitors is representative of all the demographics of a city. This allows either a broad reach through title event sponsorship or targeting of a tight demographic through specific event sponsorship.
Environment - Light Night is a cultural, creative and eye opening experience and encourages visitors to engage with the city. In this frame of mind they will be more susceptible to relevant and intelligent marketing.
Light Night represents the following opportunities:
- Innovation showcase - Support or creation of key Light Night feature. Either limited to one feature or a universal feature across all Light Nights.
- CSR - Support for the local communities that are the backbone of Light Night.
- Direct marketing - Direct sampling of goods and services in a culture that reflects the character of Light Night.
- Event showcase - Creation or support of a unique event from an illuminated bicycle rally to an abseiling show.
- City Dressing - Creation and support of innovative city dressing products that both promote the event and create the backdrop to Light Night.
Facts and Figures
Audience reach per city
40,000 - 80,000 visitors
100,000 promotional leaflets including maps
200 city centre banners
250,000 website hits
Estimated total reach 10 million
Dates and Timings
The next Light Night will be in Liverpool on Saturday 10 January 2009
Nottingham is scheduled for Friday 13 February 2009
Birmingham, Leeds, Belfast and Sheffield dates to be confirmed.
Target Audience
The event target audience encompasses the full demographic. The events are free and designed to appeal to persons of all ages and social groups. Specific events within a Light Night would attract a more focused audience. Therefore sponsorship can be targeted at specific demographic or built to attract as wide an audience as possible.
To download a prospectus click here.
For more information and a list of opportunities please contact:
Jeremy Rucker
+44 (0)845 680 1706
jeremy@citydressing.co.uk